Dismissing design as we know it, Branko Lukic – thought leader, author and designer – shows us that the future of design lies in a single-minded focus on emotional relevance.
Free Talk / Seminar
Tuesday 14:30-15:30
http://www.nonobject.com
Lydia and Manfred Gorvy Lecture Theatre
V&A
Cromwell Road
SW7 2RL
Product design has existed over thousands of years as a tradition fundamentally rooted in identifying and fulfilling basic human needs. However, as society and technology have evolved, so have our needs and expectations; products no longer need to be simply functional, but also stylish and current. Today, the design industry creates products, whether physical or digital, which flawlessly merge functionality with aesthetics. With an ever-faster pace of business requiring a constant churn of new product releases, there is an ocean of “perfect” products out there. But despite this plethora of perfection, humans struggle to find products they can relate to, products that feel truly meaningful them.
Dismissing design as we know it, Branko Lukic shows us that the future of design lies in a single-minded focus on emotional relevance. His approach shifts the paradigm of design with a fundamental belief that innovation in function and aesthetics is not enough. Ultimately, the best products reside beyond the object itself in the emotional connection with the user. In essence, the focus of design is no longer just the object, but the space between the object and the user – the space where experiences are defined and emotional relevance created.
In this engaging and provocative presentation, Branko demonstrates how traditional design theories can no longer be relied upon to create meaningful products and experiences, and how a new approach, focusing on emotional relevance, is needed going forward.
NONOBJECT is a California based design and branding studio. By focusing on emotional relevance the studio helps clients innovate and realize break-through experiences.
Service Design @ the London Design Festival 